Privacy Policy

Last updated: 24 July 2026

Pendleberry Archive operates this website and its associated waitlist, forms, content and communications.

This Privacy Policy explains how Pendleberry Archive collects, uses, stores and discloses personal information when you visit our website, join our waitlist, submit a form, select your preferences, communicate with us or otherwise interact with our services.

This website is intended for a global audience. Depending on where you live, you may have additional rights under the privacy and data protection laws that apply in your jurisdiction.

Please read this Privacy Policy carefully. By using the website or providing us with your personal information, you acknowledge that you have read and understood this Privacy Policy.

1. Personal Information We Collect

“Personal information” means information that identifies you or can reasonably be linked to you. It does not include information that has been anonymised or de-identified so that it can no longer reasonably identify you.

Depending on how you interact with us, we may collect the following information:

• Waitlist information, including your first name and email address.

• Preference information, including the options, formats, products, topics or experiences you indicate that you may be interested in.

• Marketing preferences, including whether you have consented to receive marketing emails and information about when and how your preference was recorded.

• Communications, including information you provide when you contact us, respond to an email or submit an enquiry.

• Device and technical information, including your IP address, browser type, device type, network connection and similar technical identifiers.

• Usage information, including information about how and when you access, navigate and interact with the website.

• Cookie and similar technology information, where cookies or similar technologies are used on the website.

We do not currently use the waitlist to collect payment-card details, billing addresses or shipping addresses.

If we later begin selling products or offering additional services that require us to collect other categories of personal information, we may update this Privacy Policy before or when those services become available.

2. How We Collect Personal Information

We may collect personal information:

• directly from you when you join the waitlist, submit a form, select your preferences, consent to marketing or communicate with us;

• automatically when you access or use the website, including through cookies and similar technologies;

• from Shopify and other service providers that help us operate the website, manage the waitlist, store information, analyse website use or send communications; and

• from another source where you have authorised the source to provide the information to us or where collection is otherwise permitted by law.

3. How We Use Personal Information

We may use your personal information to:

• operate and administer the Pendleberry Archive waitlist;

• record and manage your preferences;

• confirm that your waitlist submission has been received;

• provide information or communications that you have requested;

• understand interest in Pendleberry Archive products, formats and offerings;

• plan, develop and improve our products, services, content and website;

• respond to questions, requests and enquiries;

• maintain the security and proper operation of the website;

• detect, investigate or prevent fraudulent, unlawful, unsafe or malicious activity;

• comply with applicable laws, regulations and legal processes;

• establish, exercise or defend legal claims; and

• enforce our applicable terms, policies and rights.

Where required by applicable law, we will process your personal information only where we have an appropriate lawful basis. Depending on the circumstances, this may include your consent, our legitimate interests in operating and improving the website, taking steps at your request, or compliance with a legal obligation.

4. Marketing Communications

Joining the waitlist and agreeing to receive marketing communications are separate choices.

We will use your name, email address and stated preferences to send promotional emails only where you have consented or where another lawful basis permits us to do so.

Marketing communications may include:

• Pendleberry Archive news;

• launch announcements;

• availability or release information;

• product and subscription updates;

• behind-the-scenes content;

• special offers; and

• other promotional communications relating to Pendleberry Archive or Lune Alfrey.

You can withdraw your consent or opt out of marketing communications at any time by:

• clicking the unsubscribe link included in a marketing email; or

• contacting us using the email address in the Contact section below.

Withdrawing your consent will not affect the lawfulness of processing that occurred before your consent was withdrawn.

Choosing not to receive marketing communications will not prevent us from sending genuinely necessary non-promotional messages, such as a response to a privacy request, a waitlist confirmation you requested or an important notice about changes affecting the service.

5. Cookies and Similar Technologies

We and our service providers may use cookies, pixels and similar technologies to:

• operate and secure the website;

• remember choices or preferences;

• understand how visitors use the website;

• measure website performance; and

• improve the website and its content.

Some cookies may be necessary for the website to function. Other cookies may be optional and may require your consent, depending on your location.

Where required, we will provide a cookie banner or other consent mechanism that allows you to manage non-essential cookies.

You may also be able to control cookies through your browser settings. Disabling certain cookies may affect how parts of the website function.

6. How We Disclose Personal Information

We may disclose personal information where reasonably necessary for the purposes described in this Privacy Policy, including:

• to Shopify, which hosts and supports the website;

• to email, waitlist or customer-communication service providers;

• to website hosting, cloud-storage, analytics, security and technical-support providers;

• to professional advisers, such as lawyers, accountants or insurers, where reasonably necessary;

• where you direct us or consent to the disclosure;

• where required or authorised by law, regulation, court order or valid legal process;

• to investigate or respond to suspected fraud, unlawful conduct, security threats or violations of our terms or policies;

• to protect the rights, safety or property of Pendleberry Archive, our visitors or another person; or

• in connection with a proposed or completed sale, merger, restructuring, financing, transfer or acquisition of all or part of the business.

We do not sell your first name, email address or waitlist preferences for money.

We do not permit a service provider to use personal information on our behalf for purposes unrelated to the services it provides to us, except where the provider independently processes information as permitted by law and under its own privacy notice.

7. Shopify

The website is powered by Shopify.

Shopify may collect and process personal information about your access to and use of the website to provide, secure and improve its platform and services.

Information submitted through the website may be transmitted to and processed by Shopify and its service providers in countries other than the country in which you live.

Shopify may act as a service provider or processor on our behalf for certain activities. In other circumstances, Shopify may process personal information for its own purposes under its own privacy documentation.

You can learn more by reviewing Shopify’s Consumer Privacy Policy and privacy controls.

8. International Transfers

Pendleberry Archive is based in Australia, and our service providers may operate or store information in Australia, Canada, the United States, Europe and other countries.

As a result, your personal information may be transferred to, stored in or processed in a country other than the country in which you live. Privacy and data protection laws in those countries may differ from those in your jurisdiction.

Where applicable law requires safeguards for an international transfer, we or our service providers will rely on an approved transfer mechanism. This may include:

• an adequacy decision;

• standard contractual clauses or equivalent contractual safeguards;

• binding corporate rules; or

• another transfer mechanism permitted by applicable law.

9. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, unless a longer period is required or permitted by law.

The length of time we retain information may depend on:

• whether you remain on the waitlist;

• whether you continue to receive marketing communications;

• whether the information is required to respond to an enquiry or request;

• whether retention is needed for security, recordkeeping or dispute-resolution purposes;

• whether we must retain the information to meet legal, tax, regulatory or accounting obligations; and

• whether a legal claim or investigation is reasonably anticipated or ongoing.

If you unsubscribe from marketing, we may retain a limited record of your email address and opt-out preference so that we can respect your request and avoid adding you back to marketing communications without an appropriate basis.

When personal information is no longer reasonably required, we will delete, anonymise or securely dispose of it, subject to applicable law and our technical capabilities.

10. Security

We use reasonable administrative, technical and organisational measures designed to protect personal information from loss, misuse, unauthorised access, interference, alteration or disclosure.

However, no method of transmitting information over the internet or storing information electronically is completely secure. We cannot guarantee absolute security.

Please do not send sensitive or confidential information through an unsecured communication channel.

11. Your Privacy Rights

Depending on where you live and subject to applicable legal requirements and exceptions, you may have the right to:

• request confirmation of whether we process personal information about you;

• request access to personal information we hold about you;

• request correction of inaccurate or incomplete personal information;

• request deletion or erasure of your personal information;

• request restriction of how we process your personal information;

• object to certain processing, including direct marketing;

• withdraw consent where processing is based on your consent;

• request a portable copy of certain personal information;

• lodge a complaint with an applicable privacy or data protection authority; and

• appeal certain decisions relating to a privacy request, where applicable.

You may opt out of direct marketing at any time.

These rights are not absolute. In some circumstances, we may lawfully decline or limit a request. For example, we may need to retain certain information to comply with a legal obligation, establish or defend a legal claim, protect another person’s rights or maintain a record of a marketing opt-out.

To exercise a privacy right, contact us using the email address in the Contact section below.

We may need to verify your identity before completing a request. We will request only the information reasonably necessary to verify the request.

Where permitted by law, you may authorise another person to submit a request on your behalf. We may require evidence of their authority and may also need to verify your identity directly.

We will respond within the time required by applicable law.

We will not discriminate against you for exercising a privacy right.

12. Complaints

If you have a concern or complaint about how we handle your personal information, please contact us first so that we have an opportunity to investigate and respond.

Depending on where you live, you may also have the right to complain to your local privacy or data protection authority, including:

• the Office of the Australian Information Commissioner in Australia;

• the Information Commissioner’s Office in the United Kingdom; or

• the competent supervisory authority in your country within the European Economic Area.

Contacting us first does not prevent you from lodging a complaint with an applicable authority.

13. Children’s Privacy

The website and waitlist are not intended to be used by children, and we do not knowingly collect personal information from children under the age of majority in your jurisdiction.

If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details below to request that it be deleted.

14. Third-Party Websites and Services

The website may contain links to websites, social media platforms or other online services operated by third parties.

We do not control those third parties and are not responsible for their privacy, security or data-handling practices. Their collection and use of personal information will be governed by their own privacy policies and terms.

We encourage you to review the privacy information provided by a third party before supplying personal information to it.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect:

• changes to our website, waitlist, products or services;

• changes to the personal information we collect or how we use it;

• changes to our service providers;

• operational, legal or regulatory developments; or

• other changes to our privacy practices.

When we update this Privacy Policy, we will post the revised version on the website and change the “Last updated” date.

Where required by applicable law, we will provide additional notice or request new consent before applying a material change to personal information already collected.

16. Contact and Data Controller

For the purposes of applicable privacy and data protection laws, Pendleberry Archive is the controller of the personal information described in this Privacy Policy, meaning that Pendleberry Archive determines why and how that information is processed.

If you have any questions about this Privacy Policy, wish to make a complaint or would like to exercise a privacy right, please contact:

Pendleberry Archive
Email: bookofmelbourne@gmail.com